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Create & Evolve

We have created the CoCo Faculty in order to shape and influence the future direction of coaching and the coaching industry.

The primary function of the CoCo Faculty is to shape the future direction of coaching and the coaching industry. Comprised of experts from a wide range of coaching modalities and diverse cultures, the CoCo Faculty publishes the latest in coaching research and provides the best coaching practices, enabling it to develop the most up to date and functional tools in the industry.

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The CoCo Faculty

By bringing together coaching experts to discuss and answer questions about the future of coaching, the CoCo Faculty is then able to collate its research to one central repository.

The CoCo Faculty exists to provide research and answer questions, such as: Why is there now a need for collaboration between coaches? What are the benefits of technology for coaching management? How will the introduction of more levels of assessment affect coaching objectives? What is beneficial about providing a mixed modality, holistic approach to coaching? What is the relationship between mBraining and NLP and how does it support the coachees outcomes? And, many more thought-provoking questions.

The CoCo Faculty supports a coach and a coachee to discern which modalities to use to enable a coachee to become their most successful self, as well as optimise a coach’s mixed modality toolbox.


The CoCo Faculty dismisses the rigid template approach to coaching and provides academic research and dialogue, so to create a flexible mesh around  which the best coaching solution may be fit. You would never use a hammer on a screw or a spanner on a nail; and so too in coaching, we must apply the right tools to any given scenario.

The Mixed Tool Box

We would not expect a Doctor to be an expert in all fields of medicine and yet we often seem to carry a preconception that a coach is an expert in the use of all of the various tools and modalities available to them across their chosen profession.

If we accept that different methods and coaching styles are suited to varying and yet distinct needs, we can examine ways that those differences may be employed in a more collaborative fashion, so to achieve the best result. This may be achieved by a single coach with multiple strings to their bow or by combining a number of different coaches, each carrying the required expertise.

Better Assessment

There is no doubt that coaching methods are best honed through the capture and analysis of data. Through ongoing assessment of programmes at various stages, we are able to monitor numerous effects so to ascertain the depth and effectiveness of any coaching.

Prolonged assessment beyond a perceived end point on any given programme, allows us to examine whether a change has been made at an habitual, subconscious level or merely as a conscious, less permanent action. Such assessment also allows us to validate the original objectives against outcome in the longer term.

Better Tools

The shifting sands of the global coaching landscape are blown constantly by the variables of the world in which we live, therefore the technology that supports the industry must not only be robust, but relevant and agile to change.

In addition, different approaches across numerous coaching styles may demand a more varied and flexible toolset to be available through a coaching platform. Different modalities, for example, may require entirely different assessment regimes.

It is crucial that technology be governed by the ever changing needs of the industry rather than the industry be curtailed by the limits of technology.

Discover, learn and evolve - Collaboratively and Informatively

For knowledge to hold power, it must be relevant, in context and shaped by surrounding events - as the industry changes, so must the methods and tools used in its support. 

As a coaching platform, CoCo delivers its m3 effect that matches, manages and measures the coach-coachee journey and provides participants with a clear indication of the success of a coaching program. What the CoCo Faculty derives from the m3 effect are the real life user experience scenarios essential to research and development of the future of coaching.


With the introduction of the CoCo Market, we now also provide a directory for coachees to match with the coach who is most capable of supporting them. Additionally, coaches are able to market themselves in a way that supports the CoCo Faculty so to find specialists for key pieces of research.


As a digital technology, we need to ensure we remain relevant and have a constant fit to the ever-evolving landscape of the industry. Through our faculty, CoCo is able to provide agile, bespoke solutions to precisely what each modality and client requires, guaranteeing it is not following trends its setting them.

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Why have a Faculty?

Our goal is for coaches to be better informed and armed with the latest research, so to support coachees in a quest to be their most successful self!

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Where Do We Publish?

Through membership to CoCo, subscribers will gain access to the private academic section of the CoCo website. Therein research will be published in multiple formats, including, but not limited to:

  • White papers

  • Articles in short and long form

  • Podcasts and video interviews

  • Webinars and workshops

  • Panel talks and debates

  • Seminars and conferences

We also look to publish awareness through our social channels as well as gain exposure through journals, summits, seminars and other conference based events.

The CoCo Faculty is comprised of a dynamic group of professionals from the coaching industry. Their thought leadership and influence within the coaching market ensures a well-rounded and informed approach to coaching as an ever evolving, holistic collaboration rather than a rigid template.

In the CoCo Faculty, we have a committee elected Chairperson and a Secretary, as elected by CoCo, the Coaching Platform. Other members are specialists in executive coaching, lifestyle coaching, sport, health & wellbeing, small business and startup, technology, accreditation and assessments, human resources, ethics, law and morality.


The CoCo Faculty seeks to provide diversity and inclusivity by inviting experts from all modalities to be involved. Additionally, we seek to ensure that all cultures, gender, sexuality and race are taken into consideration in the research and dialogue.


At the core of the CoCo Faculty is collaboration, creating a flexible mesh of all modalities around which the best solution may always be formed.

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Who is Involved?

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Dr. Suzanne Henwood

Doctor of Philosophy (PhD), Continuing Professional Development. mBit Coach Certification, Trainers & Master Trainers Certificate, mBraining, NLP Practitioner, Master Practitioner, NLP Trainer

Helping to select the latest neuroscience and evidence based practice. Suzanne believes "Success is in people"

Meet Our Faculty


Joe Espana

PhD, MPhil, MSc, Dip. Coaching, MCIPD, Licensed Practitioner in DiSC, FIRO-B, MBTI SDI, TKCMI, TA


Collaborating with senior leaders in blue-chip brands, helping them execute their strategies and accelerate their success through people.


Annalie Howling

Masters of Business Administration (MBA) University of Roehampton, Hogan Certified Practitioner, Certified Co-Active Coach, Coaches Training Institute, San Francisco, ORSC Relationships & Systems Team Coach, CRR Global, San Francisco, Practitioner, Marshall Goldsmith Global leader of the future 360, Emotional intelligence practitioner, Happiness Works

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